Open your sent folder and search for question marks.
You will find the same questions over and over. Is there parking. How far is the airport. Can you get a cot. Is the beach walkable at low tide. Do the rooms connect.
Each one of those is a page you do not have.
Why these matter more than they look
These are the exact questions people type into AI tools, worded almost the same way.
If your site answers one with a real fact, there is something worth quoting, and a reason to send the guest to you.
They are also the only thing on your site nobody else can write. Anyone can produce a page about a beach town. Nobody else knows that the walk from the ferry takes twelve minutes and is miserable with a suitcase.
Give a number, not a reassurance
This is the difference between a page that works and one that does not.
- “We offer parking” is a reassurance.
- “Two spaces per house, off the street, plus room for a trailer” is an answer.
Numbers, distances, times, and names. Every answer should have at least one.
Write your policies down too
Check-in and check-out. Cancellation. Deposits. Pets. Children and cots. Parking. Put them on one page in plain sentences with real numbers.
“Late check-in may be available on request” helps nobody. “Check-in from 2pm. After 8pm use the lockbox, and we send the code the morning you arrive” is a policy someone can plan around.
The one almost nobody does
Measure your accessibility and publish it. Steps to the door. Door widths. Whether the bathroom has a step. Distance from parking.
Say what is difficult as well as what is fine. Do not claim to be accessible, publish the measurements and let the guest decide.
Almost no small property does this, so there is very little for a system to work with when someone asks. The few who answer get named.
How long this takes
About an hour a page, fifteen to twenty-five pages, and then it is finished. It is not a blog. It ends.
Next: writing about where you are.
