Does AI name your place, or your competitor?
Question 1 of 7
Have you asked an AI where to stay in your town and looked for yourself?
ChatGPT, Gemini, or the AI answer at the top of Google.
Seven questions, about two minutes. Then a score and your gaps in the order worth fixing them.
Written by Chris LaColla. Harvard MBA, and years running digital at major travel companies before building this for the operators those companies outspend.
Or read the report for your market
What guests are asking AI about your city, and what your pages have to say back to be the answer.
This is what that looks like
One guest, one question, and everything the machine pulled out of it before it went looking for a place to name.
What it understood from that
Then it looks for a Miami Beach page that answers all of those. Most pages say charming and conveniently located, which answers none of them.
The page that gets named
"Just a 5-minute walk to the beach and less than a 10-minute walk to top restaurants. Onsite parking for one car. Sleeps up to four adults in separate beds."
Your guests are already asking
Asking an assistant where to stay stopped being a novelty. It is how a large share of your guests now shortlist, and the shortlist is short.
89%
intend to use AI planning their next trip, across 37,000 people surveyed.
Booking.com, via Hotel DiveAn assistant answering that question names three or four places. There is no second page to be on.
Every way of fixing this fails differently
I feel this at the mechanic. I know nothing about cars, every quote sounds higher than it should be, and I have no way to tell afterwards whether the thing was fixed properly. Most operators are at the mechanic when they buy marketing.
Expensive, hard to vet, and the bloat hides where an owner has no reason to look. Nobody asks how much of the retainer is hands on keyboard.
Good ones exist and are hard to find. A strong one and a weak one hand over work that looks the same to someone who has never done the job.
They help, and they leave you holding the hard part: judging the output, implementing it, connecting the accounts.
You can do all of it. The trouble is knowing which of twenty jobs to start with, so time goes to whatever is most visible and little of it compounds.
All four run into the same wall: you cannot buy this well, or do it well, without knowing which twenty minutes of it matter. That is what the course gives you. Twelve lessons, free, and you write your own answers as you go.